Brand Building

brand building,The PRview

Consumers make brands famous for many reasons, of which the most important is that they come to trust brands as friends. That is why deciding on the brand-positioning strategy is such an important part of brand strategy. Although brands can be positioned one way, the brand may be presented differently to various target audience. The success of this depends on an accurate judgment of the segments that exist in the market, and the segments' precise needs and wants.